Are you ready to
immerse yourself?

Some places are meant to be seen. Others are meant to be experienced. 

Woven into the heart of downtown Asheville, intrinsically linked to the city’s past, present and future, a new urban concept invites you to immerse yourself in an exceptional city and culture. The 18-story tower, formerly known as the BB&T Tower, has been an iconic fixture of the downtown skyline for 50 years. Today, the newly redesigned architectural landmark serves a new purpose — one that was carefully designed around culture, connections and community.

In the true spirit of Asheville, there is nothing ordinary about this new mixed-use development. The independent, boutique hotel will invite visitors and locals alike to soak up the local culture. Fifty-four residential condominiums offer Asheville’s part-time and permanent residents a new way to live, work and play downtown. A selection of carefully curated restaurant and retail destinations add to the neighborhood’s vibrant urban scene. Every element is intentional, from the building’s contemporary new design to the featured work by local artists. It’s a destination for adventurers and urban dwellers that perfectly complements Asheville’s fiercely independent spirit.